A PASSION FOR SUSTAINABLE SNACKING
In partnership with Chuao Chocolatier's executive team, I proposed a strategic growth initiative to develop a sister brand outside of chocolate — one that could leverage the same factory infrastructure while serving the growing healthy snack food market. Wild Joy Goods was born from that vision, designed to foster an innovation lab for developing unique plant-based snacks within a business model and culture rooted in conscious capitalism.
Our first product to market was Plantky, a marinated plant-based jerky snack made from sustainably sourced organic fruits. I developed all aspects of the brand — communication, identity, visuals, naming, packaging, video, and strategy. Wild Joy Goods secured distribution partners, including Whole Foods, Erewhon, Jimbo's, and Wegmans, straight out of the gate. At its debut at the Natural Products Expo, Wild Joy Goods won a Nexty Award in the Best New Special Food category.
