PLANT POWER IN A HAND SANITIZER
We live in a dirty world, and CleanWell was built to fight back naturally. Powered by a proprietary blend of botanicals, CleanWell was one of the first brands to offer plant-based disinfecting solutions. As Creative Director, I led the brand through research and human-centered design studies, in partnership with IDEO (SF), to understand consumers and the need states of cleaning. From those insights, we developed an aesthetic and cheeky brand language designed to connect with a growing demographic embracing eco-friendly products."
