FINDING A VINTAGE SWAGGER
Lee Jeans was seeking a bolder creative vision beyond its existing marketing efforts. As Lead Creative, I helped drive new thinking, brand innovation, and strategic inspiration. My team partnered with their internal group to identify key opportunities, mining Lee's extensive denim archive to surface relevant, on-trend detailing that could serve as catalysts for new initiatives. We produced a series of inspirational lookbooks, developed strategic insights from qualitative research, and helped launch a new Buddy Lee Dungarees signature line.
