WHAT’S NEXT FOR MANSCAPED
Manscaped built a thriving direct-to-consumer and retail brand in men's personal care. With strong momentum behind them, leadership asked, "What's next?" and how to better serve their highly devoted consumer base. I developed a narrative brand platform exploring new verticals Manscaped could pursue — the goal being to illuminate opportunities that felt intuitive while also stretching the brand beyond its perceived boundaries. By studying their demographics' daily journey and need states, I created a strategic point of view to guide the next decade of product line development.
