As Creative Director at Reya, I built the brand from the ground up: a plant-based biodermal patch designed to provide women with lasting relief from menstrual pain through potent natural extracts like clove and cayenne. I developed the full brand identity, naming convention, and visual language, establishing a warm, empathetic tone that balances wellness credibility with a cheeky, relatable voice that actually speaks to how women experience their cycles.
I sourced and directed all photography, developed the packaging design for the biodermal patch sachet, and designed the full website experience — including UX, product storytelling, ingredient breakdowns, science-backed comparison charts, and the "How They Work" education flow. I wrote all taglines and brand copy, from "Less bleh. More bliss." to "Your cramps have cramps? We get it." — setting a voice that could be empathetic and irreverent in the same breath.
I also built out Reya's social media launch strategy, creating a content grid that paired meme-driven, relatable humor with educational wellness posts and brand manifesto moments. The scope covered identity, packaging, photography direction, web design, copywriting, and the full visual system, tying it all together.
