77 Kids was a collaboration with American Eagle Outfitters, where I served as Creative Director overseeing the development of the retail customer journey and direct-to-consumer experience. The engagement spanned naming, brand identity, research, demographic studies, and translating customer journey insights into the physical space. I also developed the brand's launch strategy and directed photo shoots to establish the visual identity. The goal was to create an engaging, high-energy environment rooted in American Eagle Outfitters' brand DNA — designed for kids and parents alike — while integrating state-of-the-art digital touch technology.
